INTELLIGENT PROMOTION

Just what do we mean by “intelligent promotion”?

First, let’s establish what is definitely NOT intelligent promotion!

• Have you ever spent a sizeable sum of money for some promotional action and had little or no response?
• Like an expensive postcard campaign, or newspaper ad, or radio or TV that got zero, zip, nada for new patients?

Well, that was not intelligent promotion!

Then there is spending lots of your money on promotional actions that you have not surveyed for first. Spending money on un-surveyed promotion is simply gambling. It’s like going to Las Vegas. You may ‘hit it big’ but the chances are you will be severely disappointed. Not doing a survey before the promo is sent out is a waste of money.

We have found that one primary reason for little or no promo going out is this: having spent some serious money on promotion with little or no result... it is then decided that promo is “a waste of money”.

Do you know what the biggest error is in promotion? It is no promo going out at all!

When we say Intelligent Promotion, we mean, survey based promotion sent on a regular schedule to a specific audience. Properly surveyed promotional pieces, sent to the right public WILL ALWAYS GET RESULTS.